Standing up for the underdog.
We started this brand because we love coffee and dogs, specifically rescue dogs.
I spend a number of hours, days and weeks working with local rescue groups to rehabilitate and re-home unwanted dogs from all over our region.
To be honest we couldn't do the work we had to do without coffee. Like, a lot of coffee.
I wanted to find a way to help bring awareness and much needed funds to these volunteer run rescue charities all over Australia.
Our goal for the brand is to bring as much awareness to not only these animals in need and the people saving them but the bigger issues that we face trying to end the Ten's of thousands of unnecessary euthanasia in our pounds every year.
We will do this by telling the stories of these animals, rescue groups and people trying to make a difference.
Jesse Reinhard - Founder